Shooting for Success

What you wear is key for a successful photo session.

Clothing complements who you are as a family, speaks to the environment in which the session is taking place, and coordinates with the setting where final images will be displayed. Your style should be as unique as your personality and/or family, so we’ve put together some clothing advice for a creative, comfortable session.

Family Wardrobe

Here are some general rules for making picture-perfect fashion decisions:

  • Choose a palette of 3-4 colors and mix it up, including both pants and/or dresses. You want a cohesive feel, without being overly ‘matchy-matchy’. Picture a page in a clothing catalog where everyone coordinates, but nobody stands out more than the rest.
  • Generally, sleeveless shirts and shorts on adults tend to be unflattering, but layered clothing is fabulous.
  • Arrange your outfits ahead of time, including accessories. 
  • Make sure all clothes are clean, pressed and on hangers a few days before your session.
  • Remember, shoes must be clean and stylish, too.

Babies and Kids

NEWBORNS are sweet, sleepy bundles; keep things simple. 

  • solid onesies, simple cloth diapers
  • covers, and plain swaddling blankets 
  • knitted caps, which are adorable for a few images
  • extra blankets for variety
  • (Avoid: grown-up clothes, with collars and buttons, socks or shoes)

BABIES & KIDS can be bolder with color and style. Think about what times of day works best for your little ones. Try to avoid booking a photoshoot during a nap or feeding time. 

  • show off their fun style with layered clothing
  • nonfussy, casual clothes to keep kids comfortable and help bring out the natural expressions of their real personalities
  • fitted clothes preferred over baggy clothes
  • (Avoid: any sort of makeup and/or hairspray)


Dress as you normally would or in something that makes you feel great about yourself. Consider multiple wardrobe changes as they often give you more diversity when selecting final images. 


  • clothes that flatter your body type
  • solid colors, which usually photograph best
  • consider getting a haircut one week before the session (men)
  • consider getting hair styled before the session (women)
  • consider natural makeup that is slightly heavier than usual (women)
  • (Avoid: logos and bold patterns)